Built for buyers who have been burned by inconsistency.
ODOD began in 2021 with a simple observation: professional kitchens and manufacturers in the US and Europe want Indian flavours, but supply is fragmented, specifications drift from lot to lot and documentation arrives late — if at all. We set out to fix the buying experience, not just the product.
So we built the company around the things a quality manager checks: certified facilities, a Certificate of Analysis on every lot, market-specific compliance notes, retained samples and a single accountable contact. The flavour authenticity comes from chef-led development and direct sourcing — a network of more than 150 partner farmers and vetted producers who grow and make to our specifications; the reliability comes from the system around them.
- 2021ODOD Group founded
Chef-led product development starts; first restaurant customers in the US on the AVENOR foodservice range.
- 2022–2023AVENOR reaches 53 chef-grade SKUs
Gravies, marinades, biryani pastes and finishing sauces, each tested for consistent flavour and Brix across batches.
- 2024–2025Industrial ingredients programme
Aseptic tomato paste and banana powders for manufacturers; the quality system extends to private label and custom packing.
- 2026US warehouse and an 18-line ingredient range
Stock in Houston, Texas for faster US fulfilment; eighteen ingredient lines published with full specifications for US, UK, Irish and EU buyers.